If you currently operate an online business, then you realize how vital it is to get the word out concerning your product. You will need to do the very same with your membership site if you would like it to be a winner.
Try these steps to launch your campaign. Some of the same promotion techniques that you used for your online business ideas will work, but they may need to be tweaked a tad. You’ll see what we portend in a second.
1. Target the correct market. This usually goes without saying, but your market may have changed a tad with the membership website. If your target market was folks involved in fitness, the group that would pay for a fitness membership site may be a much more focused group of fitness buffs who are sincere about staying in shape or who would like to be fitness trainers. You’ll have to modify your sales offer just a bit.
2. Utilize exceptional content. Your visitors already get the run-of-the-mill stuff everywhere else. Present them with something that is innovative or has a brand new twist on an old problem. Utilize snippets of your articles on the home page so that they get a sample of what they will see if they sign up to become members. And, do not forget about SEO marketing. High search engine rankings, as you know, bring in more traffic to your membership website. Make use of seo backlinks from blogs to increase your rankings.
3. Network like crazy. Exploit every one of the avenues open to you. Guest blog for a few of your business connections. In your bio, publicize the membership website. Find your way onto guest spots on online radio shows and business podcasts. Avail yourself of social networking venues like YouTube to create a viral marketing campaign using video media. It might be a simple video utilizing an animated PowerPoint presentation set to music or with audio.
4. What about an affiliate program? This will be promoted from within the membership. Introduce the affiliate program to your members as a way to make a profit from the membership with your site. Also propose incentives at a number of levels as their sales grow, like a second tier affiliate program that provides residuals for referrals.
5. Offer a free trial membership. For three or four days (a week if you choose), offer those who will sign up for emails and newsletters restricted access to the membership area. Entice them by giving them access to a few articles, but as soon as they click on links for eBooks, special reports or video for more in-depth information, they are redirected to a page that says those items are only reachable with a paid membership. Or…Offer a trial membership for only a single dollar. Potential members can pay just $1 and be given trial entry to the members area for a full 7 days. If they decide not to continue their membership, they can simply login and terminate their subscription. Otherwise, in 7 days time, they will be billed the standard subscription rate and obtain access to everything in the membership.
To drive traffic and swell your membership, you will have to market a lot. But, if a few of your existing patrons are interested in taking their expertise to the next level, invite them to become members and bring their friends. Employ the abovementioned steps to start your own membership site and you will be successful. You can then join the happy company of elite membership site owners. Then, you can relax and feel the enthusiasm increasing in you, as you grasp that… at long last… you’ve taken perhaps your most significant steps yet to creating the sort of financial freedom you long for.
Tags: advertising membership sites, drining traffic to membership sites, membership site marketing, membership sites, promoting membership sites