I want to get back to marketing basics with this article because we often overlook the fundamentals. When I was a freshman in high school I had a basketball coach that only coached us for 40 minutes each day (normal practice is usually 2 hours a day).
But this coach just spent a half hour or so pounding in the fundamentals. He didn’t think we needed to worry about anything else. We beat everyone that season.
On the internet, often times flash wins out. Gurus preaching their latest get rich quick strategy seem to be the focus of the day and people lose track and sight of the simple marketing basics that can make you a lot of money online!
Today I want to talk about one of those basics.
How you present your offer will determine if you make the sale or not.
In marketing, whether online of offline or anywhere else, presentation is everything.
Most people don’t think like this. They focus more on WHAT they are selling instead of HOW they are selling it. That’s a major mistake and I don’t mind saying it! You can even quote me on it if you want to!
Here’s an example.
Two women set up booths selling cookies at a church bake sale.
The two women set their booths up across from each other.
The first woman puts a sign on her table that reads:
“Chocolate Chip Cookies $1.00″
The second woman puts a sign on her table that reads:
“Chocolate Chip Cookies – Made With Clean Utensils – $2.00″
Which woman do you think sold more cookies?
Obviously both women used clean utensils, heck they probably used the same kitchen, but that doesn’t matter one bit to the person standing in front of each table.
The two women probably used the same recipe (they’re old friends) but woman two has created an implied superiority just by adding a few words to her sign and raising her price slightly.
How you present your offer makes all the difference in the world. A few simple words, added or left out, can make or break your business. Keep that in mind!
Here’s another very old example. Keep in mind that this is very old…but a soda shop guy was trying to sell milk shakes with eggs in them (the eggs make it richer and tastier!).
He would ask each customer if they wanted an egg in their milkshake. Nobody wanted one (eggs in milkshakes? Yuck!)
Then he changed his presentation. When someone bought a milkshake we would now ask “One egg or two?”
People would inevitably say…..
….you guessed it “One egg please!”.
It’s all about presentation.
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Tags: internet advertising, Internet Marketing, internet promotion, online marketing
